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Hand sketching
Physical mock-ups
AI ideation (Midjourney)
Digital sketching (Procreate)
3D (Gravity Sketch, Rhino, Keyshot)
Adobe (Illustrator, Photoshop)
Moodboard creation (Miro, Pinterest, InDesign)
Concept sketch fusing performance innovation with Lacoste archive heritage
Physical mock-up combining technical tennis performance components with archival paneling
Keyshot turntable, enhancing ideation through dynamic visualisation
Concept sketch Inspired by the structure of the crocodile skull, capturing Lacoste’s raw tenacity
Quick ideation in its earliest form
3D sketch refined in Procreate to explore dynamic perspective views
A jacket for the foot, inspired by vintage Berghaus outerwear. Created using AI and Procreate
Eyewear concept sketch blending Y2K with 80s synthwave
Ideation exploring ellesse archive tennis reimagined for modern streetwear
Kids pique sock shoe combining the L.12.12 polo and performance footwear codes for an anatomical fit