• Tobias Rush is a senior industrial designer specialising in human-centered footwear innovation. With over 14 years’ experience, he leads design projects that balance art and cultural relevance with technical function.

    curated projects below — click to explore the process.

Speed Infinite

Speed Infinite
Power Serve

Power Serve
Trinomic R698

Trinomic R698
Fast Trail GTX

Fast Trail GTX

    • lightweight pro tennis shoe for Lacoste (2027 release)

    • led the rebuild of Canterbury’s boots reputation, boosting sales by 64% against a 15% target

    • Led the design of Endura's first footwear collection, collaborated with Red Bull athletes and gained recognition from multiple MTB publications

    • led the design of Yogi and collaborated with Nigel Cabourn, YMC and Universal Works

    • collaboration with ellesse and Packer Shoes, worn by Jay-Z

    • contributed to the design of iconic archive reissues for Puma, worn by Rihanna

    • supported innovative football boot concepts for Puma through biomechanics research into barefoot kicking

    • Gravity Sketch Certified Expert

    • Lacoste Q1 Award 2025

    • Pentland Brands Chair’s Award 2023

    • Pentland Brands Chair’s Award 2021

    • Pattenmakers Young Manager of the Year 2019 (nominated)

    • Drapers 30 under 30 2016

    • Drapers Footwear Designer of the Year 2015

    • Puma Sustainable Design Award 2012

    • Lacoste 2023-Present

    • Pentland 2018-23

    • Yogi 2016-18

    • Ellesse 2014-16

    • Puma 2012-14

    • Uni. Brighton 2008-12